Style It Simply, founded by Julina, is a Singapore-based wedding styling company known online as Sg Events Decor, offering floral arrangements as part of its broader wedding and event styling work. Based at 12 Lorong Bakar Batu, and alongside proposal setups and full reception styling, floral design forms a core part of how the studio puts together a couple's overall wedding day look, from bridal bouquets through to ceremony and reception florals.
How the Business Started
Style It Simply began with a single backdrop rental listing on Carousell, posted by Julina after she styled her own 21st birthday party from scratch and found she genuinely enjoyed the process. That first prop listing grew into a full styling business covering design, sourcing, crafting, and complete event setups, floral work included, with a team now built up around what started as a one-person operation.
Bridal Bouquets and Ceremony Florals
For couples booking floral work specifically, the studio's offering spans the full range of what a wedding day typically needs: bridal bouquets, ceremony flowers for the aisle and altar, reception centrepieces for guest tables, and larger installations like floral arches and backdrops for photo moments and the ceremony space itself. The design sensibility leans toward clean, elegant arrangements rather than dense, maximalist floral work, aiming for florals that photograph well and complement the overall styling of a wedding rather than dominating it.
Floral Arches, Backdrops, and Aisle Decor
Larger floral elements, arches and backdrops in particular, tend to be the pieces that do the most visual work in wedding photography, framing a ceremony or serving as a natural photo point for guests. Style It Simply's approach to these larger installations follows the same restrained aesthetic as their smaller arrangements, built to feel intentional and refined rather than overwhelming the space around them. Aisle decor, whether that's petals, small floral clusters, or standing arrangements along the ceremony path, is styled to tie the whole ceremony space together rather than being treated as a separate, disconnected element.
Reception Centrepieces
For reception styling, centrepieces are designed to work within a couple's broader colour palette and overall decor concept, rather than as a standalone floral choice. Because the studio also handles full reception styling and decor beyond just flowers, centrepieces tend to be planned as part of the whole table setting and room concept, coordinated with linens, tableware styling, and any other decor elements a couple has chosen, rather than commissioned as an isolated floral order.